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What “Going Viral” Means for Ecosystems

Have you seen the latest Adidas World Cup video: The Dream featuring Lionel Messi? It’s gone viral — every product marketer’s dream with over 38 million views. But when we talk about technology, going viral takes on a different meaning and importance. It’s become apparent that success in 2014 for an app, service or platform […]

The post What “Going Viral” Means for Ecosystems appeared first on Endeavour Partners.


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