The Daily Show Looks At Google Glass Privacy Concerns
In last week’s column, TechRepublic Editor Teena Hammond describes the privacy concerns surrounding Google Glass.”There’s such a social stigma to wearing Google Glass that even “The Daily Show with Jon...
View ArticleWhy Simpler Choices Mean Happier Customers
Imagine, for a moment, that you are standing in an aisle full of multivitamins. Spread before you are 84 varieties of multivitamin, each with a different mineral make-up, each with varying...
View ArticleWhat “Going Viral” Means for Ecosystems
Have you seen the latest Adidas World Cup video: The Dream featuring Lionel Messi? It’s gone viral — every product marketer’s dream with over 38 million views. But when we talk about technology, going...
View ArticleNew White Paper: Inside Wearables (Part 2)
In January 2014, Endeavour Partners published research which showed that behavioral factors – habit formation, social motivation, and goal reinforcement – could make or break wearable engagement. Our...
View ArticleBuild it and it will fail…unless
– Sunny Ahn, Partner, Endeavour Partners Over the last few decades, we have helped numerous companies launch new products and services. Through this I have learned why customer discovery is so...
View ArticleWhite Paper: A new experience model for the smart home and consumer IoT
Endeavour Partners has just released a new white paper entitled A new experience model for the smart home and consumer IoT. This piece offers an alternative vision for the future of consumer IoT and...
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